Mortgage borrowers want a low rate. That’s easy to believe and there are plenty of “transactional” lenders who push “low rates” as the be-all-and-end-all.
But, according to NationalMortgageProfessional.com quoting a recent study done by J.D. Power, it turns out that a “low rate” is only one of six things that mortgage borrowers are actually looking for.
Nobody wants to feel like “just a number” when it comes to something as significant as getting a mortgage to buy a home. “Borrowers expect more,” J.D. Power’s study discovered – including good communication from the lender, online access, a level of trust, varied loan options at competitive rates, being easy to do business with and lenders a borrower feels comfortable with.
The J.D. Power study also showed that borrowers like lenders “who act as advisors through the entire process.” That’s how we are at Canton Co-operative Bank – we specialize in taking the time to work with borrowers to make sure all their questions are answered and that they understand their best options. Some borrowers need a bit of hand-holding, and we are always happy to do that too.
If you’re starting to think about buying a house and you want to work with a lender where you get it all – good communication, good rates, good people who borrowers tell us they “love” – come see us, call 781-828-8811 x4 or email VP/Senior Loan Officer Anabela Vargas. You can also apply online 24/7 on our web site and we’ll be in touch with you.
Anabela Vargas NMLS #582849 – Falo Português
Canton Co-operative Bank NMLS #721437